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Owls symbolize “protectors of farmland that bring good harvests” in Wufeng, and therefore, the brand has been named “Goo Goo Rice” to convey the story of Wufeng farmers and owls.
On the design of the packing of the rice gift, corrugated paper is used to display its local, rural and plain texture, and two-color printing ink is adopted to emphasize the concepts of environmental protection and cost-saving.
The entire visual design of the gift pack is demonstrated with woodcut prints. Moreover, when three plastic vacuum bags are randomly arrayed, the illustrated comic strips can present the ranges of mountains in Wufeng.
Ting-Ya Chang Meng-Hsuan Hsieh Yi-Ping Wang Ya-Min Chang
Shu Yuan Lin