HOOK / Urban electric bicycle

No longer just for the elderly

Social efforts in saving energy resources have made bicycles a more relevant solution for commuting to school or work, not only for workouts. Researches have shown that demands for electric bicycles which doesn't require human effort - hence no sweaty armpits - are increasing rapidly among students and white collars. I focused on their commutes and activities in where they would need to carry small belongings on the bike. Also, the bike will be customizable to express themselves.