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HOOK / Urban electric bicycle


No longer just for the elderly

Social efforts in saving energy resources have made bicycles a more relevant solution for commuting to school or work, not only for workouts. Researches have shown that demands for electric bicycles which doesn't require human effort - hence no sweaty armpits - are increasing rapidly among students and white collars. I focused on their commutes and activities in where they would need to carry small belongings on the bike. Also, the bike will be customizable to express themselves.


Umea Institute of Design

Umea Institute of Design
Umea, Sweden


Yujin Kim

Yujin Kim
Gwangmyeong city, Gyeonggido, South Korea