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the Taichung East Asian Game Logo want to express green, sustainable and sport impression. The main structure of logo is Taichung city's logo, so it can easily to communicate and promote Taichung's image. The most characteristic is calligraphy stroke which symbolized the flow of mature economic and cultural humanity, and running athlete represents sporting and dynamic atmosphere .The color planning select green to display this eco-friendly olympic games.
National Taichung University
of Science and Technology
National Taichung University of Science and Technology
Chan, Kai-Ming Chao, Chia-Hsiang