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A radical change for Philips, the design of the Multiva has seen focus shift from system to experiential design. Observations of live sites led directly to the revised Multiva, which has improved functionality alongside its new, elegant appearance. Resolving workflow issues and simplifying the MR identity, the Multiva features simple, tight geometry around its mechanical components; new position controls, cable management solutions and IV hooks; and was tested through an iterative process. The Multiva now offers fast and easy examinations, ensuring faster workflow and higher patient throughput while retaining a friendly patient experience.