Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Product Experience 2012 / New product launch

Product Experience 2012
Product Experience 2012

Discipline: Communication

Discipline: Communication

In order to impress sales professional from all over the world, something truly spectacular must be presented. Therefore the sales training for the launch of the Golf 7 had to be something special – something big: an event with 14,000 Volkswagen staff, in a setting that – like the car – stands for design, significance and perspective – the futuristic Expo ground in Zaragoza, Spain. Every day 400 guests experienced a 24-hour training packed full of thrilling moments. A spectacular opening and innovative workshops made the new features of the Golf experienceable. The emotional evening event in the "Torre del Agua" provided a stunning final.

Client / Manufacturer


Volkswagen AG
Wolfsburg, Germany

Go to profile


München, Germany

Sandra Franke-Simon (Creative Director), Timm Wilks (Art Director)