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We developed a typeface family for a drugstore chain. The dmSoft is unique in the market and provides distinctive opportunities for all purposes and perfect legibility due to 13 different styles and weights. The typeface’s shape has its source in the corporate philosophy: human, honest, esthetic, genuine, reliable. It strengthens the recognition, increases the sympathy for the brand and gives pleasure to everybody using it. The book ”The Face. The Body. The Type.” documents the development of the typeface family.
dm-drogerie markt GmbH & Co. KG
Claus Koch, Jörg Hemker