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Two thirds of San Franciscans are unprepared for earthquakes. SF Prep was developed after extensive research about why this is and what could motivate residents to get ready. The result is an affordable, online subscription-based service that gradually engages residents in the process of preparedness by home-delivering earthquake kits containing products residents need, things they should do, and items they may want during a disaster. By delivering these kits over a six-month period, SF Prep helps residents gradually overcome the emotional barriers to preparedness, and empowers them take to control.