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Gone are the days when cycle accessories were displayed loose – and untidily – in retail. This cardboard and corrugated board packaging, developed by Konverdi GmbH in collaboration with STI Group, creates far greater brand impact. Offering not just a large area for communication, this pack allows the premium bicycle tube to be placed into the pre-glued tray without being bent. A special magnetic flap allows customers to still see and feel the tube without damaging the packaging, while providing space for additional product information.