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The Philips Beard Trimmer is a world first: its precision laser projects onto the face, guiding the user to achieve perfect facial hair styles. A zoom wheel allows for easy setting of the blade, accommodating short or long hair length – 0.4 to 5 mm – while the digital display specifies the setting choice and battery level. The dual-sided trimmer can easily be switched between trimming and detailing just by turning it around. Designed for the appearance-conscious 25 - 45 year old male, the Beard Trimmer offers superb control over this important aspect of personal grooming, allowing consumers to create and maintain their perfect style at home.