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MDLab / Corporate Design


Discipline: Communication

Discipline: Communication

MDLab based in Korea defines itself as a ”Advanced intelligence laboratory” and is highly specialized on innovative and contemporary architecture. Under their credo ”Designing smarter experience” Studio Oeding created a new Corporate Design, stated on a proper light construction logo: the folded paper pyramids together form the distinctive M for MDLab and link the two worlds of architecture and exhibition design. The logo has been implemented in various digital versions and animated – matching the claim of MDLab to repeatedly break new visual ground.

Client / Manufacturer

CHEIL Worldwide

Cheil Germany GmbH
Schwalbach, Germany

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Studio Oeding GmbH

Studio Oeding GmbH
Hamburg, Germany

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