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The Sonicare PowerUp brings effective oral healthcare to more consumers. Its fun, esthetic style comes in two color options (orange and blue), offering consumers the freedom to choose what suits them. It has a uniquely clean, simple mono-form and rubberized grip, meaning that it can be held from many angles and still feel comfortable. The brush head blends smoothly into the handle, while the power button is located centrally on the grip, raised up to enable users to locate it without looking. Batteries are accessed through a cap at the bottom. It is such a simple design that even the most technology-phobic consumer can use it effectively.