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Re-designing the packaging for Impossible’s instant films, we created a clear nomenclature and information hierarchy that makes it easy for the customer to find their film-type. The area around the black “info label” references the instant photo’s frame, both in color and texture, with a subtle gloss diamond pattern. The package also allows flexibility for special editions: with the black “info label” staying constant, the rest of the package can change in color or include a collaborator’s branding, making it both timeless and open to variation.
Heine/Lenz/Zizka Projekte GmbH
Brigitta Bungard (Kreativdirektion), Ole Gehling (Design)