Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Re-designing the packaging for Impossible’s instant films, we created a clear nomenclature and information hierarchy that makes it easy for the customer to find their film-type. The area around the black “info label” references the instant photo’s frame, both in color and texture, with a subtle gloss diamond pattern. The package also allows flexibility for special editions: with the black “info label” staying constant, the rest of the package can change in color or include a collaborator’s branding, making it both timeless and open to variation.
Heine/Lenz/Zizka Projekte GmbH
Brigitta Bungard (Kreativdirektion), Ole Gehling (Design)