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ALNO does not appear in the customers’ relevant brand set. The looks of the kitchen industry’s brand communication are too generic. That’s why ALNO shows kitchens set up in buildings under construction. Breaking conventions and standing out from its competitors, a consistent brand world with high recognition value is created. Clear surfaces made of building materials and a minimalist design approach are the visual key elements. The message: with its experience and quality, ALNO offers a clear orientation. Whatever the customer is planning for his home – the decision for ALNO has already been made. Before the first stone is laid.
Leagas Delaney Hamburg GmbH
Hermann Waterkamp, Ole Kleinhans, Enrico Hoppe, Nadine Kuhlenkamp (Design)