Bilfinger / Brand relaunch

Bilfinger Berger turned from a construction into a services company. To communicate this transformation and the strategic reframing, strengthening the brand, conveying the portfolio and the structure of an engineering and services group, it was necessary to adjust the positioning and create a new design. The new brand Bilfinger combines continuity and the emergence in a new era: the differentiating visual identity is reflecting tradition but also takes into account the unique combination of engineering competence and service mentality that Bilfinger stands for.