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For the winter season 2013/14 Hauser Lacour worked on a comprehensive redesign of the “Alpine Baselayer” product range for Mammut Sports Group AG. Alongside the packaging for the two product lines ”Go Warm” and ”Go Dry” the team headed by Prof. Laurent Lacour also developed a new point-of-sale concept, a sales leaflet and numerous banners. In this way a high-end, cross-media concept was realized in collaboration with Frankfurt-based photographer Tim Thiel and the graphics experts at Minddesign in London.
Mammut Sports Group AG
Frankfurt a. M., Germany
Laurent Lacour (Strategic Planning), Alexander Horn (Creative Design)
London, United Kingdom
Holger Jacobs (Art Direction), Hanna Bischof (Graphic Design)