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Being an accompanying service provider, Dexina supports its clients in the design of a natural, depoliticized and therefore target oriented work culture. The challenge was to find visual means of expression for the unique gravitational field of Dexina. The new Corporate Design solves this task through an exciting combination of clear and aspiring design elements, concise typography, euphoric color gradients and a natural positivistic style in the people photography. Together, these elements form an intuitive experience of the claim “People changing business”.
Frank Rösner, Georgios Simoudis