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“Kuromatsu Hakushika” / Japanese sake bottle

“Kuromatsu Hakushika”
“Kuromatsu Hakushika”

Discipline: Packaging

Discipline: Packaging

After a continuous process of trial and error, I finally got the idea to use light as an important element. How light reflects carved surfaces on glass and shines… I thought this expresses the essence of this design: pureness and mystique, which represent the transparency of sake. For a long period of time, this sake manufacturer has been producing hand-made products with loving care. I believe that such manufacturer and product need genuine quality and density with full use of handicraft techniques.

Client / Manufacturer

Tatsuuma-Honke Brewing Company, Ltd.

Tatsuuma-Honke Brewing Company, Ltd.
Hyogo, Japan


Communication Design Laboratory

Communication Design Laboratory
Tokyo, Japan

Keiko Hirano

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