BAO BAO ISSEY MIYAKE / Retail

As this store is located at a spacious entrance hall built in wellhole style, it is important to attract visitor’s attention from a distance. The small lighting squares decorating the wall are Organic Electro-Luminescence Boards. As it can make every color and control its changing speed, it works like a “billboard” in a city. Each board can memorize several programs, based on the keywords from nature: “sunset”, “sunrise”, “snow” and “fallen leaves”. These programs also make use of special terms of bargains and seasons. As the fulcrums of the boards avoid the slippage of the shelves, they work not only as decoration but also have a function.