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The brand Ergon is expanding its Corporate Design to include the road-racing segment. The product segment must be visually distinguished from the mountain bike segment and address racing cyclists specifically. The purist design of the packaging, literature and website therefore puts particular emphasis on the technical and performance-related features, consistently conveys the racing idea and credibly translates Ergon’s expertise in ergonomics from the mountain bike segment to road racing.
RTI Sports GmbH
Prof. Rüdiger Goetz, Alexander Geh, Sabine Schönhaar, Michael Rewald, Alexandra Sobota