Asstel Landingpage
Asstel Landingpage
Asstel Landingpage
Asstel Landingpage
Asstel Landingpage
Asstel Landingpage
Asstel Landingpage
Asstel Landingpage
2014

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Asstel Landingpage

The worst client

Companies that utilize a digital sales channel, like the direct insurer Asstel, not only need a high profile but also a good Google ranking. However, insurance is not the most fascinating topic out there. We therefore created a viral campaign that tackled the tedious topic from a more entertaining perspective: what if "Die Hard" hero John McClane was a client of Asstel? How much damage can one man cause within 98 minutes of cinema? These questions provided our target group with a humorous backdrop for reflecting on the serious topic of insurance.

iF Gold Statement

Communication about insurance is typically dry and uninteresting but Asstell managed to make the landing page much more user-oriented and entertaining with this idea. One of the key strengths of this website is its ability to communicate with and entertain the person who visits it. There is a lot of creative insight behind this fun idea, which offers a tremendous benefit to the brand.
Client / Manufacturer

Asstel ProKunde Versicherungskonzepte GmbH

Köln, DE
Design

DigitasLBi AG

Köln, DE

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