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The product called "Bilbao" is comprised of the repeated triangular pieces, so that the shop embodies this characteristic by spreading it all over the wall. This long and narrow shop is 10 m long and 1.5 m wide, which was indeed a corridor. Although it is not a nice location, we positively made use of this unique condition. The geometric pattern is completed by the affixed triangular cutouts. I wanted visitors to discover and animate the display − like a flipbook − by exploring the entire length of the store. There are only two simple shelves, however the goods are brought out different images because of the background.
ISSEY MIYAKE Inc.
Hisaaki Hirawata, Tomohiro Watabe