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The “Design Portraits” series features authentic presentations of personalities from BMW Group Design. The first film of the series shows Karim Habib, Head of Design BMW Automobile, at inspiring locations in Munich. In the portrait, Karim Habib provides viewers with an insight into his professional development. He describes his responsibilities at BMW Design and his appreciation of design, which he rates very highly. With its natural, straightforward language and high-quality images, the film allows its audience to find out more about the person and character behind the job. The designer’s character determines the mood of the film.