BMW i3 / Automobile

The BMW i3 has an individual, future-oriented aesthetic and does not simply imitate examples from automotive design history. A coherent and consistent approach, especially in terms of how the concept has been developed from the inside to the outside: an intriguing interpretation of ‘form follows function’. The design has perfectly captured the values embodied by this car: lightness, safety and efficiency. As with the BMW i8, the new BMW i range will establish its own development concepts. With the BMW i3, the central focus was cost reduction for the weight-saving, carbon-fiber passenger compartment by means of the newly developed large-series production. The BMW i3 is the first entirely electrically powered large series vehicle. Its 2-cylinder internal combustion engine only serves as additional source of electricity (range extender).

The BMW i3 has independent, future-orientated aesthetics and does not simply imitate vehicle models from design history. Conceptually, it is very coherent, especially with regards to how it ‘grew’ from the inside out – an interesting reinterpretation of ‘form follows function’. What the vehicle stands for is transposed in the design.