Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Original / Magazine

Original
Original

Discipline: Communication

Discipline: Communication

In addition to its grill products, Weber also provides its customers to the themes of pleasure and lifestyle. In keeping with this spirit, we transformed the company’s product catalog into a lifestyle magazine. Original contains interviews and features as well as texts written by prominent figures to go far beyond the world of BBQ culture. Indeed, the company uses its visual language to present itself in an entirely new manner, which consists of authentic settings and natural-looking people in de-saturated colors alternating with diverse illustration styles and thus standing out clearly from other campaigns in that sector.

Client / Manufacturer

Weber-Stephen Deutschland GmbH

Weber-Stephen Deutschland GmbH
Ingelheim, Germany

Design

Fuenfwerken Design

Fuenfwerken Design AG
Wiesbaden, Germany

GO TO PROFILE