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The insight we considered the most important in designing the PiOne was providing an image value and better usability to consumers different from existing laser depilators that look like a medical equipment. It had to be easy to use and we focused on imbuing value when it is used and stored. The cylinder of a metallic matt material and the lid of a spin brushed metallic material, in contrast to the body material, harmoniously coexist to complete a “simplexity concept”.