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My Taxi / Public service design

My Taxi
My Taxi

Discipline: Professional Concept

Discipline: Professional Concept

The “My Taxi“ is a taxi adjusted to the urban setting and inhabitants of Seoul, following the concept “Small, Spacious, Smart”. The information flow of the taxi is all focused on the passenger and therefore provides an even more safe and convenient service experience. The roof sign, passenger screen and smartphone app allow for consistent interactive communication including the reservation, the use and payment of the taxi. The compact exterior and spacious interior satisfy both the requirements of passengers and the city traffic of the megacity Seoul.

My Taxi is a driving service which is customised to the urban conditions of the city Seoul and which focuses on the passenger’s comfort. The overall concept, which addresses the prevailing problem, abolishing it holistically, is convincing. It is a clever design which grants the passenger great comfort. Every tool is thought through, from the stowage of luggage via interactive communication up to the payment system.
Jury Statement
Client / Manufacturer

HyundaiCard

Hyundai Card
Seoul, South Korea

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Client / Manufacturer

Kia Motors

KIA Motors Corporation
Seoul, South Korea

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Design

HyundaiCard

Hyundai Card
Seoul, South Korea

Hyundai Card Design Lab.

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Design

Kia Motors

KIA Motors Corporation
Seoul, South Korea

KIA Design

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