My Taxi / Public service design

The “My Taxi“ is a taxi adjusted to the urban setting and inhabitants of Seoul, following the concept “Small, Spacious, Smart”. The information flow of the taxi is all focused on the passenger and therefore provides an even more safe and convenient service experience. The roof sign, passenger screen and smartphone app allow for consistent interactive communication including the reservation, the use and payment of the taxi. The compact exterior and spacious interior satisfy both the requirements of passengers and the city traffic of the megacity Seoul.