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As the communications platform of the Volkswagen Group, the Autostadt in Wolfsburg brings the values of Volkswagen to life. All foods used at the Autostadt are selected with a view to the transparency and regionality of all growers, producers and production methods. The design concept of “Das Brot.” is inspired by the idea “From Field to Counter”, which describes the value creation process involved in producing bread. It is complemented by the sensory experience: seeing, touching, tasting and feeling form the focus of the bakery's design and the communication and perception of its image.
Designliga - Büro für Visuelle