Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Das Brot. / Bread bakery and restaurant

Das Brot.
Das Brot.

Discipline: Interior Architecture

Discipline: Interior Architecture

As the communications platform of the Volkswagen Group, the Autostadt in Wolfsburg brings the values of Volkswagen to life. All foods used at the Autostadt are selected with a view to the transparency and regionality of all growers, producers and production methods. The design concept of “Das Brot.” is inspired by the idea “From Field to Counter”, which describes the value creation process involved in producing bread. It is complemented by the sensory experience: seeing, touching, tasting and feeling form the focus of the bakery's design and the communication and perception of its image.

Client / Manufacturer

Autostadt

Autostadt GmbH
Wolfsburg, Germany

GO TO PROFILE
Design

designliga

Designliga - Büro für Visuelle
München, Germany

GO TO PROFILE