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Brand presence for Deutsche Telekom under the slogan: “In the Network of the Future.” Featured: band width of the future, showcasing possibilities and apps, ideas and concepts, all with the base idea of “Sharing” for a networked life. A 2,800 m² trade show hall was transformed into an accessible, interactive landscape of network experiences that made for hands-on exploration of new technologies and special shared moments. In addition to a nonstop stage program with bands, slackline performance, interviews and talks, an Internet magazine had been launched for IFA 2013 in advance.
Deutsche Telekom AG
q~bus Mediatektur GmbH