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Qi Series / Packaging design

Qi Series
Qi Series

Discipline: Packaging

Discipline: Packaging

In Chinese culture, Qi (氣, also Chi) is an active principle forming part of any living thing. Qi is frequently translated as natural energy, life force, or energy flow. The literal translation of Qi is breath, air, or gas. Here, Qi 汽 is a tea-carbonated drinks series. The concept is based on the 24 Solar Terms (Jie Qi), a solar term of 24 points in traditional East Asian lunisolar calendar that signifies some natural phenomenon. With different solar terms, representing different combinations of tea and carbonated drink, consumers can feel the changes of times and seasons.

Client / Manufacturer

Dongdao Creative Branding G

Dongdao Design Co., Ltd.
Beijing, China

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Design

Dongdao Creative Branding G

Dongdao Design Co., Ltd.
Beijing, China

GO TO PROFILE