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Red Dates Pie / Package

Red Dates Pie
Red Dates Pie

“Let’s have a Date” is a food packaging design for Taiwan red dates, which sets the brand position in healthy and LOHAS. Magpie (country bird in Miaoli) and fresh dates are the main visual design concepts, representing fortune and completion images in Taiwan. Unibody structure is used to stress the idea of environmental protection. To enhance brand imagery, illustration of dates, which stand for Chinese character “Tzao” (means dates in English), also appears on opening the package. Wavy-shaped tenon on the bottom layer holds pies and prevents them from shocking and bumping.

University

Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Design

Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Dun-Yan Liang Ya-Ping Yang YU-ANG JHUANG Sin-Ting Wu Supervising Faculty Ming-Lung Yu Wei-Chao Hsu