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Red Date Gift Box / Package

Red Date Gift Box
Red Date Gift Box

“Red Date Gift Box” is a food packaging design for Taiwan red dates, positioning on healthy and LOHAS. Magpie (the country bird in Miaoli) and fresh dates are main visual design concept, which representing fortune and completion in Taiwan. Hexagon shaped box combined with mortise-tenon makes whole structure junction tight, including red dates cake set and brown sugar bricks. Small packaging is ideal for every single-time use. For enhancing brand imagery, an illustration of dates standing for Chinese character “Tzao” will appear while opening the package.

University

Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Design

Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Sin-Ting Wu Ya-Ping Yang Yu-Ling xu Dun-Yan Liang Supervising Faculty Ming-Lung Yu Wei-Chao Hsu