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Fish Paradise / Package

Fish Paradise

Recollection is a key concept in the package design as it brings snack-eating and game-playing together to recall customers ’fond memories of childhood.
To execute this mission, the product design is based on seafood imagery. One-body fish-shaped structures along with a fishnet-like weaving bag represent the food made of fish.
The individual package implies the notion of treasure hunting games to the fish body where the protruding fish scales can be picked-off, revealing secrets underneath. Additionally, the container can be used as a lamp shape or lantern.

University

Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Design

Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Ying-Fan Yao Jia-Xing Jan Yu-Ting Chen Chuang-Yi Ching Supervising Faculty Wei-Chao Hsu Yueh-Hsin Lai