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Chishan is a city in Southern Taiwan. Its main crop is banana, the most prominent fruit especially grown in Taiwan.
The branding concept of this packaging design focuses on the said product with local features.
Recyclable paper is used as packaging material. The packaging structure is presented in folio. A plantain leave is covered on the external box. This is intended to enhance product image. The mailing label is attached on diagonal lashing and this is intended to enhance traveling concept.
The visual image depicts famous scenic spot of Chishan railway train through the application of light-color illustration technique.
Tainan University of Technology
Tainan, Taiwan
Tainan University of Technology
Tainan, Taiwan
Nian-Cih Jheng
Ching-I Hsieh
Supervising Faculty
Ming-Lung Yu
Wei-Chao Hsu