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LOTTE GUM / Gum set packaging

LOTTE GUM
LOTTE GUM

Discipline: Packaging

Discipline: Packaging

”ID”: a necessary fashion item for a smart lady. ”Tribu”: a necessary dessert item for a smart lady to adopt the dessert item as a design factor. The fashion of young lady’s consumer generation pursues her own style, not to similar to others. Design is based on emotion. ”ID” is delight and cheerful, ”Tribu” is clear and elegant. Both packages, thanks to their two-step cases different from common chewing gum packages, show forgeability, convenience and transportability.

Client / Manufacturer

Lotte Confectionery Co., Ltd.

LOTTE Confectionery
Seoul, South Korea

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Design

cdupartners

cdupartners
Seoul, South Korea

Yi Jong Seok (Director), Kwak Mi Hye, Lee Dong Hun (Designers)

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Design

Lotte Confectionery Co., Ltd.

LOTTE Confectionery
Seoul, South Korea

Ryu Sang Hun (Director), Kang Jae Koo (Director)

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