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The PG65 is the world's first vertical LED projector to be designed around the needs of the consumer. Unlike many projectors on the market, the LG projector features the minimalist appearance of classic imaging devices. The detachable filter functions like the filter in a film camera give this high-tech product a classic feel. The filter also protects the lens and concentrates the light projected by the lens. In addition to this, the vent holes, which are ugly in other models, are patterned to express delicate and functional esthetics. The hidden touch buttons also add to the minimalist style of the product.