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Hightech-Strategie / Microsite campaign

Hightech-Strategie
Hightech-Strategie
Hightech-Strategie
Hightech-Strategie
Hightech-Strategie

Discipline: Communication

Hightech-Strategie
Hightech-Strategie

Discipline: Communication

The BMBF's aim was to present the future relevant issues "Health & Food" as well as "Climate & Energy" in as many aspects as possible – in accordance with the Federal government's "Hightech-Strategie" and without users getting lost or bored. To this end, we developed two microsites. Our aim was to present both issues, complex as they are, in a comprehensible and innovative way, maintaining high standards in regard to design. We decided to use a Scrolling-Parallax-Technique, which allowed us to reach a high information density, meaning that users themselves can determine velocity and complexity of storytelling.

Client / Manufacturer

Bundesministerium für Bildung und Forschung

Bundesministerium für Bildung
Berlin, Germany

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Design

A&B One Digital

A&B One Digital GmbH
Berlin, Germany

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