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McDonald's CR-Report 2012 / Corporate Responsibility Report

McDonald's CR-Report 2012
McDonald's CR-Report 2012

Discipline: Communication

Discipline: Communication

English description
McDonald’s Germany third CR Report anchors social and ecological responsibility across the entire supply chain. Columns and interviews are used to present the views of external stakeholders. Hyperlinks emphasize important messages, and future trends elucidate the global context, while the poster “McDonald’s at a Glance” illustrates all elements graphically. Alongside the print and online versions, the augmented reality app “McMission” also communicates key sustainability messages. Print and online versions are available in German and English. A Premium FSC-certified Recycling Paper with Blue Angel was used for printing.

Client / Manufacturer

McDonald's Deutschland Inc.

McDonald's Deutschland Inc.
München, Germany

Design

LessingvonKlenze

LessingvonKlenze
München, Germany

Sabrina Artmann, Alexandra von Bülow (Projektmanagement), Peter Johannes (Projekt Supervision)

Design

Heye GmbH

Heye GmbH
München, Germany

Tobias Eichinger (CD Art), Gunnar Immisch (CD Text), Kevin Thoma, Anna Münchmeyer (Art Direction), Benjamin Lüttgen (Text)