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McDonald’s Germany third CR Report anchors social and ecological responsibility across the entire supply chain. Columns and interviews are used to present the views of external stakeholders. Hyperlinks emphasize important messages, and future trends elucidate the global context, while the poster “McDonald’s at a Glance” illustrates all elements graphically. Alongside the print and online versions, the augmented reality app “McMission” also communicates key sustainability messages. Print and online versions are available in German and English. A Premium FSC-certified Recycling Paper with Blue Angel was used for printing.
McDonald's Deutschland Inc.
Sabrina Artmann, Alexandra von Bülow (Projektmanagement), Peter Johannes (Projekt Supervision)
Tobias Eichinger (CD Art), Gunnar Immisch (CD Text), Kevin Thoma, Anna Münchmeyer (Art Direction), Benjamin Lüttgen (Text)