Volkshochschulen / Corporate Design

The German Adult Education Association is introducing a new, nationwide umbrella brand for all adult education centers (VHS). This brand presents an image of an open education location with various assortments of courses for people from diverse backgrounds, age groups and cultures. The logo has an open ring made up of primary colors blue, yellow and red. The ring is formed by touching and overlapping circles and transports the idea of culture within the institute and the diversity one encounters around the center. The proportions, intersections and variants of the elements refer to the heterogeneity of the participants and courses on offer.