Nanchang Insun Cinema / Cinema

The cinema, located in a book city, has inspired the designers to combine the two elements into their design. Books are normally being published with white background and black fonts, whereas films, acting the opposite way, having images printed on black frames instead. The cinema uses this special correlation between books and films, by mix and matching their respective colors, white and black. First, you’d see pages of the books flipping along the wall. There’re stacks of ”paper” standing on the floor. When looking from afar, you’d be mistaken and fallen into the illusion into thinking they’re real paper!