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Campus Verlag is one of the most successful independent publishers on business and social themes – it is not part of a publishing group. As part of a positioning process we developed a new target-group focused brand image, which is expressed in Corporate Design, book design and campaign concept. The logo makes deliberate use of new media design features as Campus readers are at home in this world. Using authentic imagery the campaign delves into everyday situations the target group experiences. Website, magazine and a preview of upcoming publications complete the package.
Campus Verlag GmbH
Frankfurt am Main, Germany
Frankfurt a. M., Germany
Stefan Hauser (Strategic Planning), Michael Häussler, Melanie Opad (Creative Direction), Stephan Wolf, Yvonne Bayer, Ann Eckert (Art Direction)