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With its simple, striking esthetics, the Corporate Design for Museum für Gegenwartskunst Siegen underscores the museum’s high standards in terms of the concepts behind and objectives of its exhibition program. The museum’s media presence is mainly limited to the production of regular posters for current exhibitions. These posters convey the concise quality of its image. In 2012, six years after its first poster, some updating was called for. Within the existing Corporate Design system, the poster design was reworked with the objective of allowing for greater flexibility.
Museum für Gegenwartskunst Siegen
Frankfurt a. M., Germany
Laurent Lacour (Strategic Planning), Kristina Schmidt (Creative Design), Tobias Gebert (Graphic Design), Denis Speh (Webdesign)