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Alte Oper Frankfurt / Corporate Design

Alte Oper Frankfurt
Alte Oper Frankfurt
Alte Oper Frankfurt
Alte Oper Frankfurt

Discipline: Communication

Alte Oper Frankfurt

Discipline: Communication

Alte Oper (Old Opera) in Frankfurt is one of the most renowned concert halls in Europe and one of the city’s historical attractions. At the heart of the brand is the classical concert hall, but by offering jazz and other entertainments as well as hosting congresses and various additional events it also reaches out to other target groups. With the arrival of a new manager, a fresh Corporate Design was called for. The brief: not only to appeal to a conservative core target group on a high and inspiring level but also to attract target groups of younger audiences. The brand “Alte Oper” – large and self-confident, clear and consistent.

Client / Manufacturer

Alte Oper Frankfurt

Alte Oper Frankfurt
Frankfurt a. M., Germany

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Design

Hauser Lacour

Hauser Lacour
Frankfurt a. M., Germany

Stefan Hauser (Strategic Planning), Melanie Opad, Kerstin Finger (Creative Direction)

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