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SENSE / Logo and Visual Identity

SENSE
SENSE

Discipline: Communication

Discipline: Communication

When looking at Zen meditation, intuition is derived through a "struggle against conceptual knowledge”. Like a Chinese saying with three levels of cognition: 1. One sees the hills and rivers, as they are. 2. One does not see the hills and rivers, as they are. 3. One sees the hills and rivers; and they are still as they are. SENSE therefore represents Eastern thinking. Although you can’t completely see the three hills in the logo partially covered by ”clouds”, there are nonetheless there. ”Translating” this into Western concept, intuition is like unconscious perception, we can only ”get a SENSE” of the world around us.

Client / Manufacturer

Sense

Sense
Beijing, China

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Design

Dongdao Creative Branding G

Dongdao Design Co., Ltd.
Beijing, China

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