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SENSE / Logo and Visual Identity


Discipline: Communication

Discipline: Communication

When looking at Zen meditation, intuition is derived through a "struggle against conceptual knowledge”. Like a Chinese saying with three levels of cognition: 1. One sees the hills and rivers, as they are. 2. One does not see the hills and rivers, as they are. 3. One sees the hills and rivers; and they are still as they are. SENSE therefore represents Eastern thinking. Although you can’t completely see the three hills in the logo partially covered by ”clouds”, there are nonetheless there. ”Translating” this into Western concept, intuition is like unconscious perception, we can only ”get a SENSE” of the world around us.

Client / Manufacturer


Beijing, China


Dongdao Creative Branding Group

Dongdao Design Co., Ltd.
Beijing, China

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