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LUMOS Selección / Wine packaging

LUMOS Selección
LUMOS Selección

Discipline: Packaging

Discipline: Packaging

A brand that is certainly a whole new way to go for understanding wine and achieving market acceptance. Everything that characterizes wine is printed on the front label for the first time: diagrams, icons, images and a complex system of colors, crowned by a version number, inspired by Chanel No. 5. These representations, arranged in a modular grid, result in an extremely independent design – this varies from edition to edition, but remains always uniquely identifiable. The most innovative element of the LUMOS series is the characterization coordinate system, which allows the customer to recognize the impressive character of the wine.

Client / Manufacturer

Wein & Vinos GmbH

Wein & Vinos GmbH
Berlin, Germany

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Design

Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

Francisca Martín, Roman Ruska

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