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iF SOCIAL IMPACT PRIZE
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Easy Morning / Campaign

Easy Morning
Easy Morning

Discipline: Communication

Discipline: Communication

The task. To develop a press campaign for McDonald's "Easy Morning" breakfast. The idea. Not everything in the morning is as easy as McDonald's ”Easy Morning”. Even simple tasks like dressing can become difficult. The execution. A pullover with incredibly long sleeves, an even longer necktie and ridiculously long shoelaces.

The key strength of this ad campaign is the clever and witty approach to show the difficulties in starting the day. McDonald’s key message, how easy life can be with the convenience of their food in the morning, comes across really well although no food is shown and no remark on taste or quality is given. These very creative and stunning installations with items of clothing are so inviting that you would love to visit the gallery.
Jury Statement
Client / Manufacturer

McDonald's

McDonald's
Wien, Austria

Design

DDB Tribal Wien

DDB Tribal Wien
Wien, Austria

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