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Audi now benefits from an elegant brand website by SapientNitro optimized for tablet PCs. The Responsive Design enables users to switch between landscape and portrait mode, with 360º vehicle views which are touch-optimized to the last detail. The innovative “portal view” creates added visual impact for tablet users, and the User Interface has the clear-cut minimalist look typical for Audi. Users can configure their own car on the site, locate a dealer, look for used cars or create their very own wish list. Since the new site was launched, page views and time spent on site have both doubled.