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To position our 5” screen smartphone close to people and their lives, we employed an advanced “human-centric engine” to realize a satisfying operational experience. To extend its lifecycle, our design is meant to build lasting affection with its seamless shape that naturally fits the hand, minimal noise, and simple, easy to grasp operational parts, not to mention environmental performance that includes water, dust, and abrasion resistance. A readily graspable User Interface with simple icons and operable parts presented in 3D yields a pleasing user experience.
FUJITSU DESIGN Ltd.
Kawasaki, Kanagawa, Japan
Makoto Sawaguchi, Kenji Moriguchi, Kentaro Yoshihashi