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HP Chromebook 11 / Laptop packaging

HP Chromebook 11
HP Chromebook 11

Discipline: Packaging

Discipline: Packaging

Like the HP Chromebook 11, the packaging mirrors the simplicity, functionality, and distinctiveness of the Google homepage. The bellyband creates a splash of color across the clean white background of the box, indicating the color of the HP Chromebook 11 inside. The box itself is formed from sugar cane and bamboo fibers, creating a soft feel and rounded edges to reflect the design of the HP Chromebook 11. The unboxing is designed to be intuitive: the belly band peels and the lid lifts off to present a clean view of the HP Chromebook 11, with simple instructions to help somebody get started as quickly as possible.

Client / Manufacturer

Google

Google, Inc.
Mountain View, CA, United States

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Client / Manufacturer

HP Inc.

Hewlett-Packard Company
Palo Alto, CA, United States

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Design

Google

Google, Inc.
Mountain View, CA, United States

Benjamin Fohner, Yomi Matsuoka

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Design

Uneka

Uneka
Livermore, CA, United States

Chris Palmer, Adam Richardson, Steve Shainwald

Design

Liquid Agency

Liquid Agency
San Jose, CA, United States

Diane Stember Richards, Jefferey Brian Gardner