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Like the HP Chromebook 11, the packaging mirrors the simplicity, functionality, and distinctiveness of the Google homepage. The bellyband creates a splash of color across the clean white background of the box, indicating the color of the HP Chromebook 11 inside. The box itself is formed from sugar cane and bamboo fibers, creating a soft feel and rounded edges to reflect the design of the HP Chromebook 11. The unboxing is designed to be intuitive: the belly band peels and the lid lifts off to present a clean view of the HP Chromebook 11, with simple instructions to help somebody get started as quickly as possible.
Uneka
Livermore, CA, United States
Chris Palmer, Adam Richardson, Steve Shainwald
Liquid Agency
San Jose, CA, United States
Diane Stember Richards, Jefferey Brian Gardner