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In tune with Nike Football’s latest collection of its high visibility boot collection, the exhibit, created by assembling eight freight containers, showcases each boot: the Hypervenom, Mercurial, Tiempo and the CTR360 with bold colors on the façade. Inside, the pitch black darkness welcomes visitors for a short-lived moment. Black lights shine on the boots to vividly stand out and captivate the eyes and imagination. The second floor, themed as a cutting edge locker room, presents the boots and its innovation stories to the visitors, set with a digital interaction to save the ”Stand Out” moments by personalized snap shots.
SILO Lab.
Seoul, South Korea
Youngho Lee, Geunho Park, Younggye Park, Subin Lee, Keunho Park (Interactive Media Design)
SID Design
Seoul, South Korea
Hyoungwon Seo (Interior Design)
DOMY FACTORY
Seoul, South Korea
Jiwon Han (Project Management, Video Executive Producer), Hyunwoo Ha (Director), Sungbin Cho (Director of Photograhy)
