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The Brand Union Paris has created the “Nature Break” experience for the Fleurance Nature brand of dietary supplements. - A new visual identity: devise a strong visual symbol that identifies the brand and serves as a proprietary trademark; achieved through the petals. - A new look and feel: an approach that reflects the brand’s scientific expertise but also conveys the benefits, enjoyment and sense of well being it provides. - A pop-up store: a place to truly experience the brand, based on the model of a family restaurant, offering visitors the chance to connect with the Fleurance Nature brand on an emotional level.
The Brand Union Paris
Pierre Delebois (Creative Director), Marie-Pierre Fricou (Design Director)